Video is a versatile and engaging content format that not only gives us a real picture of what’s going on but is also content that’s easy to share across multiple platforms.
Consumers love it because it’s easy to digest, entertaining and engaging, and marketers love it because it can deliver potentially huge return on investment (ROI) across many channels.
While there is certainly a trend towards higher quality video marketing at a professional level, anyone can hop on their laptop and create their own video in under an hour.
Video Types
There are many different types of videos, and part of creating an effective content marketing strategy is having a clear understanding of your purpose before you create the video (or
This consideration will help you ensure that the type of video and the purpose of the channel (if you post on social media) matches the purpose of the video itself.
Here is a list of places where you can use different types of videos.
Explanations can help raise awareness of your product and can be used in conjunction with instructions, customer service activities, and a host of other applications.
Interviews can help encourage conversation between the parties, or highlight a special guest or influencer. If you’re creating videos featuring guest experts, for example, you can always reuse the audio and market it as a podcast.
If you find people in your industry who are looking to grow their following, this can be a great way to get some free publicity. It can also help you find product information if the people doing the video reviews are very engaged and have feedback.
Inform and educate
There are simply too many choices. Consumers and businesses simply don’t need us to sell to them anymore; rather, they do a quick search on the Internet to find the best product in their neighborhood or even in the world where they will order it online.
To that end, marketers in many fields (perhaps not all) need to approach the audience with a value-based offer rather than a “sale.” And videos excel at giving customers a
Search Engine Optimization
To this end, using videos in different types of content as well as on your main web pages can do wonders for your SEO, as long as the videos themselves are optimized properly too. This means incorporating the right keywords, a strong meta description, and a strong title.
Stay competitive
Videos are amazing at getting all kinds of messages across, and if we’re thinking in practical terms, a short, single explainer video can make all the difference when it comes to educating people about the ins and outs of your product. particular. By using unique stories and media types, you can easily grab people’s attention and hold it while they’re actually entertained.
Depending on how it relates to your product, you can use an animated or illustrated explainer video to stand out (and not seem too in front of you).
Get personal
Instagram Stories and Snapchat are both great for giving people intimate glimpses or brief personal looks at what you’re up to, and they’re so well-suited to creative tools. What is interesting about these videos is that they are only available for 24 hours, which gives the impression of real time. It also gives marketers the ability to develop advertisements focused on time-sensitive promotions.